Define the user’s interaction with the solution, find the value proposition and sketch the solution.
- Define the product and the user’s interaction with it
- Distinguish and conceptualize the different product parts
- Identify the key elements of the value proposition
- Analyze in depth the user’s interaction with the product. Step by step, make sure you don’t miss anything!
- Validate with the market your product concept and value proposition
- Make choices! You might have the temptation to include too many product features or elements in the value proposition. Choose what is key to the market and to your users.
- Remember that your resources could be limited at early
What is a product without a user? What is a product without a story? Before defining your product concept, it is key to reflect on the user’s interaction with the solution. Let’s build a storyboard!
It is time to define the value that your solution will be delivering to your users. What is your solution providing? Why would the market buy your solution before any of the alternatives? What makes the solution attractive to the market? What are the benefits it generates? How does it help reduce the pains and concerns of the users? Let’s define the Value Proposition.
Now, let’s dig deeper into the solution and define the specifics of the product. Reflect deeply on your solution before completing the Product Concept template.